Team Vitality partners with KIA for two years

Team Vitality has joined hands with South Korean automobile manufacturer KIA, for 2 year straight partnership. This partnership will focus on Team Vitality’s League of Legends esports commitment.

In 2021, KIA and Team Vitality teamed up in the world of esports. Now, they have extended their partnership for another two years. KIA will be the official supplier for Team Vitality’s League of Legends teams in France (Ligue Française League of Legends – LFL) and Europe (League of Legends European Championship – LEC). This shows KIA’s strong support for the esports community and strengthens their presence in the French and European League of Legends scenes.

While KIA is already in an official collaboration with the LEC, From the Europe region only Team Vitality is in partnership with KIA, highlighting their shared dedication. During this partnership, they will create exciting content to engage with fans, bringing together the worlds of esports and cars.

The Lane of Movement Campaign

As part of their collaboration, KIA and Team Vitality will create various content aimed at engaging fans through a campaign called ‘The Lane of Movement.’ This name not only pays homage to the game League of Legends but also reflects KIA’s brand identity of inspiring movement. Fans can anticipate a range of thrilling initiatives, such as exclusive behind-the-scenes footage, interactive activities to involve fans and one-of-a-kind experiences. Through this campaign, KIA and Team Vitality aim to captivate and connect with their audience in exciting ways.

The collaboration between Kia and Team Vitality serves to solidify Kia’s position in the market as a technologically advanced and inspiring brand, committed to providing unique brand experiences. Since 2021, Kia has been dedicated to transforming the industry by leading the way in electrification and sustainable mobility services. With shared values centered around progress and innovation, the partnership aims to create impactful initiatives for the esports community.

By teaming up with Team Vitality, a prominent European esports club with a vast fan base, Kia also aims to enhance its digital presence and connect with tech-savvy audiences. Together, they aspire to challenge traditional norms in the esports scene, redefining the concepts of technology and movement.

Nicolas Maurer, the CEO of Team Vitality, expressed his enthusiasm about the new partnership with Kia. He conveyed his excitement for the two-year collaboration, which signifies the coming together of two brands that prioritize excellence, high performance, and technology. Maurer looks forward to embarking on this journey alongside Kia, as they aim to elevate League of Legends to new heights, establish new industry standards, and make a lasting impression in the esports realm.

Header: Team Vitality