FaZe Clan joins forces with Porsche

FaZe Clan has announced a multi-year partnership with luxury sports car brand Porsche. The partnership will see the two parties work together on content creation, consumer products, web3 digital assets, goods, and esports integrations.

This is not the first time Porsche has partnered with an esports organization. However, it is the first time the brand has moved away from racing games. Porsche is noted for its involvement in simulation racing and recently created an official e-sports task force with simulation racing esports organization Coanda Esports.

The partnership between the FaZe Clan and Porsche

Prestigious sports car manufacturer Porsche AG (P911) and the media and lifestyle platform rooted in gaming and youth culture have announced a multi-year partnership. In collaboration, Porsche and FaZe Clan will use original content, esports activities, consumer goods, and digital goods to encourage the next generation of gamers to realize their potential.

FaZe Clan CEO Lee Trink commented:

“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network.”

“We’re thrilled to partner with a modern luxury brand like Porsche, who, like FaZe Clan, pushes boundaries to expand its audience while also consistently placing the importance of community and innovation first.”

On the other hand, the CMO of Porsche AG, Robert Ader, added:

“Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand. Throughout our discussions, we’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realize their own dreams.”

The partnership begins with a series of content in which FaZe Clan members share their individual stories of overcoming their challenges and participating in new experiences in the Porsche world, symbolizing the position of esports within a new generation of creators.

Porsche will also be the official partner of all FaZe Clan esports teams. Looking ahead, Porsche and FaZe Clan are also collaborating to launch other digital products and new services in the Web3 marketplace.

About Porsche

Porsche is a German manufacturer of sports and luxury automobiles, headquartered in Stuttgart and founded in 1931. The company is known for its powerful, high-performance vehicles focusing on luxury, style, and technology. Porsche designs and manufactures sports cars, SUVs, and sedans and is famous for its iconic 911 model.

The name Porsche has become synonymous with sports and racing cars because that is what the company’s founders, Ferdinand Porsche and his son Ferdinand Anton Ernst Porsche, specialized in. Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta, Georgia, is the exclusive importer of Porsche vehicles for the United States.

Porsche also has a Certified Pre-Owned Vehicle Program, Porsche Experience Centers, Porsche Sport Driving School, European Delivery Program, Porsche Travel Club, Porsche Museum, Porsche Motorsport, and Porsche Design.

About FaZe Clan

FaZe Clan is a gaming and youth culture-based esports organization in Los Angeles, California, USA. Eric “CLipZ” Rivera, Jeff “Housecat” Emann y Ben “Resistance” Christensen crean el equipo en 2010Since then, FaZe Clan has expanded its presence in the gaming space, creating content for major brands and acquiring esports teams.

In addition, FaZe Clan now includes 12 competitive professional esports teams in games such as Call of Duty, CS:GO, Fortnite, Rainbow Six: Siege, Rocket League, and Valorant. In 2021, rapper Snoop Dogg joined FaZe Clan’s board of directors, producing content under the brand’s umbrella.

Header: FaZe Clan x Porsche