Riot’s efforts of involving gamers in charity

Riot Games is making it incredibly easy for its players to get involved in charity. By launching the Social Impact Fund three years ago, it provided players with the opportunity to make the world a better place by purchasing in-game cosmetics. Since then, the Social Impact Fund has raised and donated millions for various organizations. 

The cosmetics depend on the game and can be anything from a Battle Pass to a special character skin. Last year, the Social Impact Fund hosted two major charity events in League of Legends, Teamfight Tactics, Wild Rift, and VALORANT, namely the Give Back Bundle and the Sentinels of Light fundraiser. The two actions together raised $11 million.

Fans should be able to do good in an uncomplicated way

Riot uses its influence and reach to give back to the community and encourages fans to do the same. Whether through grants, cash donations, or charity work, the Social Impact Fund aims to make it easier for players to contribute to causes that matter and make good.

Riot Games Senior Director Jeff Burrell commented on the company’s efforts:

“As a global company, it’s important that we take a global approach to help address some of the most pressing problems in our communities. The structure of the Social Impact Fund allows Riot to mobilize our players all over the world to address issues that matter most to them.”

The Give Back Bundle, one of Riot’s two big charity events last year, came with 4 skins, the purchase of which allowed players to donate to charity. The bundle raised a total of $5.5 million, with 50% of the proceeds going directly to the Social Impact Fund. 

Successful fundraisers

The Sentinels of Light fundraiser drew nearly 15 million players and raised an additional $5.8 million in partnership with League, Wild Rift, and Teamfight Tactics. The funds were distributed to 30 different charities around the world. However, the Social Impact Fund has more to offer than just cosmetics. Last year, Riot hosted its first VALORANT charity event hosted by Offline TV, which raised $88,000.

Burrell shared the success of the Offline TV fundraiser and his excitement for the months ahead:

“We held the first VALORANT fundraiser last year and it was phenomenal. It was the first time we were able to include a whole new set of players, they might not necessarily be familiar with League of Legends, but they’re like, intense technical shooter fans. We were able to engage them in  these kinds of activities as well, I’d love to kind of keep exploring that.”

The success of the VALORANT charity streams and League of Legends fundraisers shows what Riot is capable of and how easy it can be for players to get involved in charity.