FaZe Clan, the American eSports team and lifestyle brand, has partnered with Nike, an apparel manufacturer.
The two parties are collaborating as part of the deal to create an exclusive Nike x FaZe Clan LeBron Nxxt Gen sneaker.
About LeBron Nxxt Gen Shoes
The design of the LeBron Nxxt Gen sneaker, according to FaZe Clan, is a collaboration with Nike and the company’s creative team. The team involved FaZe Clan creative director Jay ‘JVY’ Richardson and stylist Toreno Winn.
Bronny James, son of LeBron James, has been a member of FaZe Clan since 2020 and is the first-time wearer of the sneakers during the Sierra Canyon vs. Notre Dame game at the University of California, Los Angeles (UCLA). On March 9, SNKRS and the FaZe Clan website will exclusively offer the sneaker in North America.
In a statement, FaZe Clan creative director Jay ‘JVY’ Richardson commented:
“Our hope is that our first collaboration with Nike solidifies gamers belonging in the same realm of professional athletes.”
“The design of this shoe is inspired by the analogy that just like motherboards buried underneath the shell of technology, all great talent comes from beneath, and we all use different internal functions to power us as athletes and gamers.”
Bronny James will debut the FaZe Clan x Nike LeBron NXXT Gen tonight at the Sierra Canyon vs Notre Dame game. The shoes officially drop on SNKRS on March 9th pic.twitter.com/kDK1SdM5cE
— Sneaker News (@SneakerNews) January 27, 2023
Collaboration between FaZe Clan and Nike
FaZe Clan has achieved great partnerships with major brands such as Nike, Porsche, Drake’s OVO, and Mcdonald’s, among others. On the other hand, we can say that Nike is no stranger to e-sports. For example, this brand has collaborated with Riot Games to sponsor its League of Legends Pro League (LPL). It also maintains other ongoing partnerships, such as T1, which includes an apparel line.
The recent collaboration between FaZe Clan and Nike is an exciting new partnership for eSports. FaZe Clan is one of the largest and most successful gaming organizations, with a large and passionate fan base. On the other hand, Nike is a benchmark in the fashion industry and a globally recognized brand.
By combining the reach and influence of both brands, they can create unique and engaging experiences for their fans. This collaboration is an excellent example of how two great companies can join forces to do something great.
Features of the shoes
Anatomy of slippers
The shoe is designed to be comfortable and perform well. It incorporates a tongue and lace-up adjustment mechanism for your comfort and convenience. In addition, it features Air Zoom technology, where the sole is made of foam and offers excellent responsiveness in jumps and quick movements.
- Style DR8784-001
- Color: Black
- Synthetic upper construction for comfort.
- Recommended for Basketball
- Zoom Air unit for efficient cushioning.