EVGA fans waiting for the release of RTX 4000 graphics cards will surely be sad to hear that the company has decided to exit the GPU market. The reason for the sudden withdrawal is a massive dispute with Nvidia.
The American GPU manufacturer has said that Nvidia is being disrespectful and that this is the reason for the decision to completely exit the graphics card market just a few weeks before the unveiling and eventual release of the GeForce RTX 4000 series. The release of the series was eagerly awaited but it looks like nothing will come of it.
After several painful years of inflated desktop GPU prices, gamers around the world are eagerly awaiting the official unveiling and subsequent release of Nvidia’s next-gen GeForce RTX 4000-series graphics cards. While these cards are rumored to offer significant performance gains in some cases, potential buyers of these next-gen GPUs will unfortunately have a lesser-renowned AIB brand to choose from.
Nvidia and EVGA in dispute
According to some other reports and a video by popular tech YouTuber Gamers Nexus, California GPU maker EVGA has ended its collaboration with Nvidia effective immediately and will therefore no longer produce the said RTX 4000 cards. The company cites several reasons for this drastic and quite surprising decision, all of which have to do with the business itself. EVGA, for example, claims that Nvidia withheld key information like the official MSRP and potential cost of its latest GPU chipsets until after the official reveal.
EVGA terminates relationship with NVIDIA, ceases all video card manufacturing on grounds of disrespectful treatment, among other things. Employees told they will be 'taken care of,' but we don't see how all those jobs will persist ad infinitum: https://t.co/ZvgDYhcGXf
— GamersNexus (@GamersNexus) September 16, 2022
EVGA also appears to have complained about price caps and limited customization options, making it increasingly difficult to compete with Nvidia’s first-party graphics cards sold under the “Founders Edition” name. Aside from the decision not to distribute the soon-to-be-released RTX 4000 series, EVGA has reassured its existing customers that it will continue to support current graphics cards and that the associated warranties will also be honored. The company has apparently held back a certain number of graphics cards to replace defective units.
EVGA will also not work with AMD
Finally, EVGA also announced that it will not be collaborating with AMD, which unfortunately means that one of the most well-known brands in the GPU market will actually disappear entirely as the GeForce RTX 4000 cards outperform their respective predecessors over the next few years are slowly being replaced.
EVGA has earned a reputation for supplying some of the best Nvidia GPU AIB cards. In fact, VGA stands for Video Graphics Adapter, which is strange for a company that no longer makes them. According to Jon Peddie Research, EVGA’s move here will “cut a big hole in Nvidia’s North American AIB sales,” suggesting that EVGA had 40% of the market and also fans of the brand in Western Europe. Peddie notes that as GPUs demand more and more power, EVGA may be able to sell power supplies to individuals and OEMs to offset some of the profits.