VALORANT world champions dominate Twitter in 2022

In 2022, VALORANT experienced tremendous growth, particularly in its esports ecosystem. This growth was reflected in an increased audience at national and international events, and to close the year, all previous records were broken with a world championship in Champions.

According to Brendan Husebø, Sentinels and LOUD had the two most active eSports Twitter pages in 2022.

Millions of interactions

On the other hand, VALORANT’s world champion LOUD took home the championship and set the bar for all esports organizations regarding brand interaction on Twitter. LOUD broke the record for total interaction on Twitter, reaching over 19.7 million interactions on their @LOUDgg channel in 2022, excluding retweets and reply tweets directed elsewhere. This data is known thanks to Brendan Husebø, a social media content analyst who once worked for Fnatic.

Esports organizations with the highest Twitter engagement in 2022

1. @LOUDgg: 19.7 M
2. @Sentinels: 5.87 M
3. @crazyraccoon406: 5.34 M
4. @G2esports: 5.01 M
5. @KarmineCorp1: 4.99 M
6. @FaZeClan: 4.67 M
7. @OpTic: 4.47 M
8. @KOI: 3.24 M
9. @TeamVitality: 2.82 M
10. @FURIA: 2.75 M

LOUDgg’s numbers exceed the combined engagements of the following three esports brands, Sentinels, Crazy Raccoon, and G2 Esports. Since 2021, LOUD has participated in league play in the CBLOL, the organization has reached new heights this past year thanks to its global title team VALORANT.

Esports organizations with the highest Twitter engagement in 2022

1. @Sentinels: 14.4 K
2. @crazyraccoon406: 10.3 K
3. @zetadivision: 5.39 K
4. @TSM_JP: 3.9 K
5. @100Thieves: 3.1 K
6. @NRGgg: 2.8 K
7. @LOUDgg: 2.73 K
8. @OpTicTexas: 2.72 K
9. @OpTic: 2.49 K
10. @FaZeClan: 2.18 K

Now speaking in general terms, another organization tops the list. But, again, at the top is Sentinels, with 14.4k average interactions per publication in 2022.

Twitter engagement

Brazilian esports

In Twitter interaction in Brazil, some teams seem to be stagnating. However, the same is not the case for LOUDgg, who have experienced growth above the industry standard.

Average

1. @LOUDgg: 2.73 K
2. @FURIA: 620
3. @losgrandesgg: 548
4. @paiNGamingBR: 386
5. @fluxogg: 342

Japanese esports

Average

1. @crazyraccoon406: 10.3 K
2. @zetadivision: 5.39 K
3. @TSM_JP: 3.91 k
4. @FNATIC_JP: 1 K
5. @fennel_oficial: 645

Overall, Japan’s rise was the most pronounced. Crazy Raccoon ranked second in average share and third overall, while three of the top four spots in average share went to companies from Japan – Crazy Raccoon, ZETA Division, and TSM Japan.

TSM Japan had tremendous growth between 2021 and 2022 due to the success of its Apex Legends team, which just took home the ALGS Split One playoff title. In addition, Fnatic Japan had remarkable growth. Furthermore, VALORANT has gained enormous popularity throughout Japan, making the country one of the top regions in viewership.

Header: Riot Games