Team Vitality Partners with Magnum, Ben and Jerrys

Team Vitality has announced a partnership with Unilever and its two famous ice cream brands: Magnum and Ben & Jerry’s. The partnership, that’s going to start next year, will combine sugary desserts with esports celebrations.

Throughout next year, Magnum and Ben & Jerry’s will support the lineups from the french organisation. The two brands will be shown on the lineups jerseys. Magnum will be on the shirts of the LoL and VALORANT teams, while Ben & Jerry’s will be seen on the shirts of the Rocket League teams and LFL.

Vitality’s new, sweet, frozen partnership

Team Vitality and Unilever will work together to create and organise good looking a good tasting experiences during competition and tournaments. Vitality and Unilever want to create digital activations to accompany the LEC and VCT, as well as physical experiences during the major highlights of the Rocket League Major and the CS 2 Major in Copenhagen.

To launch the new partnership, the two new partners have surprised their fans with the Rocket League: The Frozen All Stars showmatch. The showmatch featured Team Vitality, which played against other international stars. The Frozen All Stars was streamed on Team Vitality’s TikTok and Twitch channel and was commented by Boyan and LifeIsCool. Fans who wanted to watch it in english could watch caster JohnnyBoi_i on his Twitch channel.

Inspired by the NBA All-Star Game format, the showmatch took place in a transformed V.Hive in Paris. Fans were calmly watching the match, while also doing blind taste tests of Magnum and Ben & Jerry’s ice creams.

Unilever and Team Vitality will continue to offer their fans similar experiences through the next year.

The partnership between Team Vitality and Unilever’s ice cream brands is a significant development for the esports industry. It demonstrates the growing popularity of esports and the increasing interest of major brands in the industry. The partnership is expected to bring more attention to esports and help to legitimize it as a mainstream form of entertainment.

Fans can expect to see more exciting content from Team Vitality, including social media posts, videos, and live streams featuring Magnum and Ben & Jerry’s products. Players can also look forward to exclusive promotions and events that will enhance their gaming experience.

We can expect to see exclusive giveaways, discounts, and other exciting offers that will be available only to those who follow Team Vitality and Unilever’s social media channels. And who knows, maybe we are even going to get a limited Ben and Jerrys icecream with the taste of Team Liquid – honey and chocolate maybe?