What gamers in Latin America are like and what we can expect in 2023

In Latin America, the competitive esports scene continues to grow every day, and more fans are interested in entering the professional scene.

According to a study conducted by HyperX, it is noted that 79.6% of familiar gamers want to enter esports. This figure gives us a glimpse of how esports will grow in the future.

The survey, conducted through social networks among followers in Latin America, was answered by 1767 people of both sexes between 18 and 40 years of age.

Interest in esports

The areas of opportunity in which gamers showed their interest within the esports field indicate:

• 5 % wish to be a professional gamer
• 1 to found their team
• 9 develop a role as a coach

How much time do they spend on the game, and what do they use it for?

According to the study, 85% of the users play video games in their free time, with 31.5% playing more than 9 hours daily. 52% between 3 and 9 hours, 20.6% between 6 and 9 hours, and 16.5% between 1 and 3 hours a day.

These are the primary motivations for playing

• To relax: 49.3%
• To compete: 26.1%
• Achievement: 14.8%
• To have fun: 1%.
• Playing with friends: 0.6%

Favorite games

Users commented that the most common video games are:

• League of Legends 12.6%
• Fortnite 15.7%
• Valorant 5.2%
• Counter-Strike: Global Offensive 6.6%
• Warzone 3.6% Minecraft 2.6% Minecraft 2.6% Minecraft 2.6% Minecraft
• Minecraft 2.6% Minecraft 2.6% Minecraft 2.6% Minecraft 2.6% Minecraft

Streaming audience and its growth

Another essential data revealed by the survey is that 63.7% of gamers consume content on streaming platforms daily.

Consumption preferences:

• Streaming 54.5%
• Gaming tutorial content 21.4%.
• Gaming humor videos 17.8%

The preferred platform is Twitch with 54.6%, YouTube with 26.6%, and Facebook with 12.1%.

Specifically, the audience for live gaming content increased to 75.5 million in 2020 and will grow to approximately 122.4 million in 2024. They are proving that streaming consumption in Latin America is more popular than anywhere else in the world (even in Asia).

Ariel Plabnik, Regional Manager Latam Spanish Speaking HyperX, said:

“Doing a brief analysis of the results of this survey and market data, we know that in 2020 there were 3.1 billion gamers globally, and this will continue to grow steadily as it is predicted that by 2024 there will be another 500 million. So with a world population of 7.7 billion, we would be talking about almost half the planet, which shows us that in this new era of entertainment, we are all gamers.”

Latin America goes online

Seeing gaming growth across LATAM in players and developing new titles is incredible. In turn, the figure will skyrocket even more, thanks to the substantial increase in the volume of payments from influencers, players, and content creators.

As a result, more and more young Latin Americans are investing their time online to consume or create content.

Header: Hitesh Choudhary | Pexels