Usain Bolt’s org WYLDE partners with PUMA

Jamaican Olympic champion Usain Bolt’s esports organization, WYLDE Esports, continues to steal the headlines in recent days. This time, we have a partnership that was only a matter of time before it happened: WYLDE Esports is partnering with PUMA.

From now on, all WYLDE Esports divisions will wear their official PUMA-branded game, practice, and team merchandise apparel.

WYLDE partners with PUMA

On the afternoon of March 1, the organization co-owned by former Olympic gold medalist Usain Bolt of Jamaica, WYLDE Esports, announced a multi-year partnership with the popular sports brand, PUMA, to become its official global sponsor.

As mentioned, this partnership was only a matter of time before it happened. For those of us who follow the trajectory of this great athlete worldwide, we have seen how PUMA has been his sponsor throughout his career. Likewise, the German company has supported the Jamaican throughout his successful career. Now that does not change in this foray of the former Olympic athlete in his foray into esports.

Usain Bolt said:

“My relationship with PUMA has been very strong throughout my career. It is very special for me to see my WYLDE esports team aligned with PUMA as we build a global esports organization. Our professional WYLDE players around the world will wear the PUMA kit with pride as I have done myself for so many years.”

PUMA is no stranger to esports

Esports and video gaming are considered essential parts of PUMA. Therefore, its esports collection features footwear, apparel, and accessories designed with the highest quality to offer players comfort, performance, and unconditional support.

PUMA currently has sponsorship agreements with different top esports organizations, such as:

• NaVi
• Revenant
• Entropiq
• G Esports
• MOUZ
• KRU Esports
• And many more

WYLDE and its recent growth

WYLDE is a very young esports organization on the scene, but it has gradually shown its growth. The organization has professional lineups in VALORANT, Rocket League, FIFA, and Rainbow Six Siege.

Olympic medalist, Usain Bolt, joined as a co-owner of the organization in March 2022, and since then, we have seen the athlete very interested in the esports world.

This partnership is thanks to the success that WYLDE has shown in recent months. Precisely thanks to the team’s victory in the Rainbow Six GSA League 2022. In addition, the first place in the EU Gamers Without Borders Championship and third place in Gamers8 in 2022.

According to the organization’s official blog:

“WYLDE is committed to celebrating and bringing together young people from diverse backgrounds, experiences, and perspectives through gaming media and esports titles. WYLDE connects this generation through unique gaming content, fun, competitive spirit, and performance culture.”

Header: Wylde | PUMA