Twitch may have exaggerated channel numbers

Amazon made a momentous 2014 decision, making a big move to consolidate its position as one of the world’s largest companies. Jeff Bezos’ company acquired Twitch, a rapidly expanding live-streaming network.

This purchase allowed the Jeff Bezos-led company to launch the Crown channel five years later. Programming that includes commercials and even a show about mobile video games operates much like a TV channel.

However, a sign would appear in front of every piece of data produced at this time due to recent research into the channel’s viewership.

Twitch’s Crown channel numbers increase

A Bloomberg journalist Cecilia D’Anastasio claims that Twitch has reportedly boosted the numbers of Crown, its channel. The platform reports that the channel ranks in the top 10 most-watched channels worldwide. However, D’Anastasio and Bloomberg’s investigation concludes that Amazon has overstated the numbers, as a substantial fraction of viewers is “junk views” rather than an “engaged audience.”

Marcus Graham, a former Twitch employee, has highlighted the importance of the homepage in distinguishing between “junk views” and “engaged audience.” Graham claims that viewers who visit the Twitch homepage and then scroll to another streamer are not paying attention. The former platform employee has emphasized the importance of navigation producing “empty traffic” for this reason.

The importance of inflated data

Although Twitch has not yet responded to Cecilia D’Anastasio’s investigation, platform users are already feeling the leak’s effects. First of all, D’Anastasio’s discovery calls into question whether the spikes in viewership that Crown has achieved during the story are actual.

Twitch Tracker data indicates that the average viewership peaked at 70,000 viewers in February 2022. Before that, it peaked at 60,000 in July 2020.

According to D’Anastasio’s reporting, Amazon reportedly gave Twitch a significant sum of money to promote Crown. However, one of the most critical components of the channel, advertising, is currently the source of the problem.

Several companies have paid Twitch between $150,000 and $500,000 to be present on the Crown channel. Today, the question is whether the companies sponsored through Crown paid the corresponding sums with accurate or increased audience figures.

This leak has caused some companies to doubt the legitimacy of the Twitch Crown channel’s viewership figures. This has also made them question whether their sponsorship money has been spent wisely.

As a result, companies will now be more cautious about doing their sponsorships on either platform. Companies will be looking to ensure their money is spent on a real audience.

Header: Twitch