Team Vitality and Hummel announce a three-year partnership

French esports organization Team Vitality has announced a three-year partnership with Danish sportswear brand Hummel. This brand will be in charge of producing the team’s jerseys and sportswear until 2025.

About the Partnership

Together they have launched “Let’s play together,” a campaign that aims to reflect the values of team spirit and performance valued by the two companies. A highlight of the partnership is the exchange of bee logos between the two.

The new Team Vitality rosters will be sporting their new jersey. It features the traditional yellow and black Vitality colors and the familiar Hummel chevrons.

In addition, fans can purchase the iconic “pro kit” combo, which includes a pair of pants and a sweatshirt in the team’s colors. Anniversary and event T-shirts will be available for sale throughout 2023.

By partnering with Hummel, Team Vitality wants to embark its 12 million fans on a new chapter in its history. This partnership has taken into account the core values of esports. For all its physical and digital activations throughout the year, the company will use its slogan, “Let’s play together.”

About Team Vitality

Team Vitality is a professional esports organization based in France. It has teams competing in various games, such as League of Legends, CS:GO, and Rainbow Six Siege.

The organization was founded in 2013 and has grown to become one of the most successful esports organizations in Europe, winning multiple championships in various games. They have also signed several high-profile players and have a large following.

About the Hummel sportswear brand

Hummel is a Danish sportswear brand founded in 1923. The company is best known for its soccer shoes and apparel but also manufactures other sports-related products, such as handball and futsal shoes, as well as a team and amateur apparel.

The brand is known for its iconic “chevron” logo. It has a long history in soccer: it has supplied kits to national teams and clubs worldwide.

The company has recently expanded into other sports, such as handball, floorball, and futsal. In addition, Hummel is now venturing into the world of esports in collaboration with Team Vitality as a sponsor of its sportswear.

Statements about the partnership

Both parties of this partnership share the ambition to make 2023 a turning point in their respective histories.

Team Vitality CEO & Co-Founder Nicolas Maurer commented:

“We are delighted to welcome Hummel as Team Vitality’s new sportswear supplier for the next three years. Writing is a privilege. We will do our best to make 2023 an exceptional year for our players and to make this partnership shine in the best international competitions.”

On the other hand, hummel CEO Allan Vad Nielsen added:

“The esports industry is experiencing tremendous growth, not only in terms of active players and fan communities but also in the associated merchandising market. That’s why we are so proud to join forces with Team Vitality, which is among the best in the world and has a massive fan base domestically and globally. We are truly impressed by their professionalism and performance and look forward to developing our partnership to benefit our respective communities.”

Header: Team Vitality | Twitter