Gen.G join forces with Manchester City FC

Popular Korean esports organization Gen.G has partnered with a top English football team from Premier League Manchester City FC. This partnership will aim to benefit the mutual goals of both organizations.

Manchester City, the reigning Premier League Champions, have achieved an impressive feat by securing the league title for three consecutive seasons. In addition, during the 2022-2023 season, the club attained remarkable success by winning the UEFA Champions League and the English Cup, completing a historic treble.

🏆 WELCOME TO GEN CITY 🏆

We’re joining forces with @ManCity to bring you an exciting new collaboration with esports & sports! Keep your eyes peeled for upcoming content pieces, events, and more 🐯⚽#GENCITY #ManCity #GenG pic.twitter.com/gPReLcSGta

— Gen.G Esports (@GenG) June 19, 2023

On the other hand, Gen.G, an esports organization established in 2017, has gained recognition for fielding nine top-level teams across popular gaming titles like League of Legends, Valorant, and Overwatch.

Notably, they have clinched eight championships so far, including two victories at the esteemed League of Legends World Championship.

This partnership aims to bring together the fan bases of both football and esports, offering unique experiences and engagement opportunities. Fans can look forward to exclusive content featuring talented individuals from both domains, accessible through various platforms.

Furthermore, in-person fan events will be organized in regions such as South Korea and the United Kingdom, enabling supporters to connect with their favorite teams and players in a meaningful way.

Man City’s presence in Esports

Over the past few years, Manchester City has witnessed significant growth in its own esports division. They have successfully established professional teams in popular games like Fortnite and EA Sports FIFA, boasting a global roster of players.

Among their notable talents are ‘Shellzz,’ who clinched the ePremier League Championship in 2020/21, and ‘Threats,’ who emerged victorious at the 2023 DreamHack San Diego event.

According to Gavin Johnson, the Media Director at City Football Group, the collaboration with Gen.G, a highly successful gaming industry entity, aims to leverage their respective global audiences. This partnership offers both organizations an opportunity to create thrilling experiences for fans of both football and esports.

Arnold Hur, the CEO of Gen.G Esports, expressed excitement about working with Manchester City, the newly crowned champions, under the name of GEN CITY. He stated that they have been actively seeking to learn from the best in the sports world, particularly in maintaining a championship mindset even in high-pressure competitive environments.

Header: Manchester City FC