Cannes Lions Festival will recognize gaming for the first time thanks to ESL FACEIT partnership

A partnership between the Cannes Lions Festival and ESL FACEIT has recently been announced. Thanks to this partnership, gaming will be recognized at the prestigious festival for the first time.

The partnership between the Cannes Lions Festival and ESL FACEIT

ESL FACEIT Group, one of the world’s most recognized esports tournament organizers, has signed a partnership agreement with the prestigious Cannes Lions Festival dedicated to showcasing artists’ creativity.

Thanks to this partnership, video games will receive recognition for the first time in the history of this festival. In addition, ESL FACEIT Group will be the sponsoring partner of the Entertainment Track that will be present at the festival.

Over the years, the Cannes Festival has been dedicated to rewarding traditional media such as film and television. However, 2023 is a historic year for the gaming industry as it will be the first time video games will be awarded.

The first award will be given to the video game sector at the festival, which will take place from June 19 to 23. This award is called “Creative Excellence.”

ESL FACEIT is an exclusive partner of the Cannes Film Festival

ESL FACEIT Group, a unique festival partnership, will be responsible for honoring the best brand experiences related to video games.

Where the best-branded content and live broadcasts will be awarded.

July 20 is the day when we will know the first winners at the Cannes Festival.

ESL FACEIT Group, looking to expand, adds a new and important partnership for the company. Recall that in 2022 Savvy Gaming Group acquired ESL FACEIT, and since then, the company has backed the Saudi Arabian government.

Since then, the company has not stopped growing; they have demonstrated this by purchasing Vindex, an esports technology company. On the other hand, ESL FACEIT has partnered with RENNSPORT, the racing simulation platform.

Comments on the partnership between the Cannes Lions Festival and ESL FACEIT

ESL FACEIT Group Commercial Director Rodrigo Samwell commented that esports is now part of the entertainment; the large number of people who enjoy video games daily and the revenue they produce demonstrate the industry’s tremendous growth. According to the data revealed by Rodrigo Samwell, the income from video games could surpass the music and movie industries.

On the other hand, Rodrigo Samwell adds that the entire organization of ESL FACEIT Group is very excited and honored to be part of this renowned and important festival. Samwell comments that he hopes that with this historical event, he can be a source of inspiration for different brands; in this way, they can create more genuine and relevant connections with the gaming community.

Header: ESL FACEIT Group | Cannes Lions