Guild Esports Adds Content Creator Nihachu to Ranks

Guild Esports continues to invest heavily, this time with the acquisition of content creator Niki “Nihachu”. Regarded as one of the most popular female personalities in the industry, Nihachu becomes the latest in a long line of signings by Guild.

The 19-year-old has grown her following significantly over recent times, with Nihachu now having a totaling following of more than 5.5 million across all platforms, Twitch, YouTube, TikTok, Twitter and Instagram. In fact, her Twitch following has grown from 500,000 in November 2020 to 1.6 million today. As a result, she is ranked at no.26 in terms of the fastest growing streamers. The likes of “Pokimane” and “NickMercs” are below her in the list.

How Nihachu Made Her Name in Esports

Nihachu is best known for playing Minecraft and Among Us, with her infectious personality helping her to create long lasting relationships with her fans. With Guild hoping to celebrate the loyalty of Esports and Gaming, their association with Nihachu could well be a match made in heaven.

The teenager has already made her debut under the banner of Guild, having been part of the org’s first “Super Stream Sunday”. She will produce content for Guild across all platforms, while also working with Guild’s sponsors and partners. Nihachu will also represent Guild at live events.

Which Content Creators Nihachu Will Join at Guild

Nihachu will join content creator Gee Nelly upon her arrival at Guild, with fans rightly being excited to see which direction the personalities will take the org in. The likes of Steveie White, SoMarcus and TN25 are other content creators signed to Guild. Speaking on the announcement of Nihachu, Guild Director of Brand & Content, Danny Lopez, stated that:

“We have set out to lead the way when it comes to building best-in-class content creator teams across the world of esports and adding Niki to the guildgang is a big step for us in delivering on this mission. We’ve set the bar high within our own content creation across the industry and don’t plan on slowing down. Adding more original content led by our creators – so watch this space for exciting updates from Niki and the gang.”

Meanwhile, Nihachu also had her say on joining Guild, stating that: “I’m so excited to get started at Guild and work with Gee, Stevie and so many other brilliant creators, streamers and gamers. Everyone in the industry has seen the amazing work Guild have been doing over the last year – and it’s such a great opportunity for me to contribute to this and create quality content that Guild fans will want to see”.