ESL FACEIT Group buys analytics company Vindex

EFG acquired Vindex, a global esports technology and infrastructure company. The parent company, which owns FACEIT, ESL, and DreamHack – three of the most recognized names in the video game entertainment industry – completed the transaction.

EFG will position itself to unite and convene more players, fans, and creators around esports and video games with this acquisition. In turn, it can also expand its experiences to other regions.

EFG and Vindex will collaborate to accelerate innovation for publishers, brands, and gaming communities worldwide by combining their complementary skills, knowledge, and technology stacks.

About the acquisition of Vindex

Esports Engine and Vindex Intelligence Platform, two Vindex businesses, will join EFG and continue to offer their existing world-class solutions and services to their partners and customers while gaining access to additional resources from the larger ESL FACEIT group.

By bringing together the capabilities of both companies, they are building a video game ecosystem that brings together gamers, fans, teams, and creators.

To promote contemporary engagement of the digital generation, they have strengthened the geographic footprint of event and studio production capabilities in the United States, Europe, Asia Pacific, and Japan. They also seek to develop and grow DreamHack festivals in the United States.

In addition, they will focus on deepening their broadcasting expertise to create better content and experiences for gamers worldwide.

Comments on the acquisition

ESL FACEIT Group co-CEO Craig Levine commented:

“The unmatched expertise and talent of our combined teams are the catalyst to drive our mission to build worlds beyond gameplay around the games fans love.”

“The combination with Vindex brings together the power of our brands with a new scale in infrastructure and production capabilities. As one, this will help serve new communities of gamers and accelerate gaming culture globally.”

On the other hand, Vindex CEO Mike Sepso said:

“By joining forces with EFG, we are bringing together the best of video games and esports under one roof. EFG is the global leader in the industry, and being part of the ESL FACEIT Group will allow us to expand our global footprint and leverage our complementary technology stack to deliver a comprehensive suite of products and services to drive engagement.”

“Together, we are best positioned to accelerate our growth plans and scale our offering for publishers, brands, and gamers worldwide.”

Details on the acquisition

The transaction was completed on February 17, 2023. Financial terms have not been disclosed. ESL FACEIT Group and Savvy Games’ financial advisors for the deal were Goldman Sachs. On the other hand, the financial advisor to Vindex LLC was Morgan Stanley & Co.

About ESL FACEIT Group

ESL FACEIT Group (EFG) is an esports and video game entertainment company. Commit to creating communities outside the game where players and fans can interact.

A history of well-known brands, such as ESL, FACEIT, DreamHack, and DreamHack Sports Games, form the foundation of EFG. They are responsible for providing cutting-edge ecosystems for communities of gamers, fans, and creators around video games.

About Vindex

Vindex, a New York-based company, has created a crucial cloud and data platform for audience management in the gaming industry. Vindex aims to provide distinctive, life-changing entertainment experiences for gamers and developers through esports.

Header: ESL FACEIT GROUP | Vindex