In 2022, major multinational brands became active in esports, provoking endless emotions. Some deals have been responsible for defining the industry, while cancellations leave everyone speechless.
Read on to learn about the six best esports partnerships this 2022.
Mastercard and Riot Games extend global League of Legends partnership
Riot Games and Mastercard announced that they would continue to work together in the League of Legends competitive scene in the future.
Mastercard was the official sponsor of the World Championship, the Mid-Season Invitational, and the All-Star tournament. As part of the cooperation, the parties will continue to hold various joint events.
In addition to showcasing the brand at League of Legends esports tournaments, Mastercard will be featured in the game through promotions and logos, as well as on products produced in partnership with publisher Riot Games.
We're happy to announce an extension of our global partnership with @lolesports 🙌
Alongside @Riotgames, we're looking forward to continuing to level up the esports experience, bringing fans closer to the esport they love ❤️
Together, the possibilities are #Priceless pic.twitter.com/R5EdfEkM9a
— MastercardNexus (@MastercardNexus) October 12, 2022
TSM suspends major $210m naming rights deal with FTX
Professional eSports organization Team SoloMid (TSM), formerly TSM FTX, has broken its $210 million sponsorship deal with cryptocurrency exchange FTX.
The U.S.-based esports organization announced in a November 16 Tweet to its 2.2 million followers that the decision was made after “monitoring the evolving situation and discussing internally.”
We've suspended our partnership with FTX effective immediately. pic.twitter.com/u8vQSWnAbX
— TSM (@TSM) November 16, 2022
FaZe Clan and Disney announce year-long apparel collaboration
North American gaming and lifestyle organization FaZe Clan announced a year-long partnership with entertainment company Disney.
As a result of the collaboration, FaZe and Disney will introduce a version of the iconic Disney character, Mickey Mouse, called “Mickey On The Grid.”
FaZe and Disney’s first “capsule” collection launched on May 28 at the pop-up store and on May 30 at its online store. This collection includes T-shirts, sweatshirts, and caps.
Disney ✘ FaZe Clan
Limited edition collaboration available May 28th & 29th in-store at The Armory Pop-Up in LA and May 30th online. pic.twitter.com/lI6VJJGatf
— FaZe Clan (@FaZeClan) May 23, 2022
Collegiate Rocket League expands to Mexico, renews Nissan sponsorship for 2022-23 season
This year the collegiate space has had a lot of movement, one of them was the agreement signed between Collegiate Rocket League with Nissan as the title sponsor.
Psyonix, the San Diego-based video game developer studio, and Nissan announced the launch of the Nissan Z Performance Bundle in Rocket League, which was available on all platforms from May 26 to June 7.
The #NissanZ is here! Grab the Nissan Z Performance Bundle showcasing the @FaZeClan Decal in game now.
Also, the @NissanUSA Crew Battles will be starting at 10AM PT on our Twitch channel! pic.twitter.com/n4ctqcKfyL— Rocket League (@RocketLeague) May 26, 2022
All VALORANT Champions Tour partner teams unveiled by Riot Games
Riot Games has revealed the names of the 30 teams it has partnered with for Valorant’s international leagues in EMEA, the Americas, and the Pacific.
According to Riot, the selection process was “incredibly competitive” and included three stages: a written application, in-depth interviews, and financial reviews.
Welcome to the next era of the #VCT
We are proud to introduce the 30 teams who will compete in the VALORANT Champions Tour in 2023.
— VALORANT Champions Tour (@ValorantEsports) September 21, 2022
Riot Games names Lil Nas X ‘President’ of League of Legends
Video game company Riot Games recently announced rapper Lil Nas X as its new “president” of League of Legends.
According to Riot Games, the beloved artist will be “responsible for creating explosive musical moments, a nifty League champion skin, and a spectacular live performance at Worlds.”
Introducing the NEW PRESIDENT of #LeagueOfLegends, Lil Nas Xecutive. #Worlds22 Anthem | STAR WALKIN' by @lilnasx | Sept 23 pic.twitter.com/GigRg0MM41
— LoLNasX (@LeagueOfLegends) September 15, 2022
Header: TSM