Studio Weirdco’s Cyberpunk Trading Card Game has set a new all-time record on Kickstarter, becoming both the most-funded trading card game and the largest tabletop project in the platform’s history. The campaign raised over €14.18 million — a number that would have looked like satire when the funding goal of €86,000 was cleared in seven minutes.
€6.9 Million in 25 Hours — Then Kickstarter Went Down
The campaign launched on March 17. Within 25 hours, backers had committed €6.9 million. The traffic was heavy enough to intermittently take Kickstarter’s infrastructure down — a rare occurrence even by the platform’s standards.
The original goal wasn’t ambitious by design. Studio Weirdco, founded by Elliot Cook and Luohan Wei, wasn’t trying to get funded — they were already funded. The €86,000 target was a formality. What happened next was a demand signal that even the studio hadn’t fully anticipated.
Why 21,000 People Spent This Much Money on a Card Game
The backer count crossed 21,000, but the more revealing number is the average spend per person — significantly above typical crowdfunding benchmarks. Thousands of backers opted for premium tiers running into triple figures. Some went further, committing up to €7,000 for limited collector editions with hand-numbered cards and accompanying art books.
Entry-level packages started around €30. The range was wide enough to capture both casual fans and serious collectors — and both groups showed up in volume.
This isn’t just enthusiasm for a card game. It’s the Cyberpunk universe doing what it has done across video games, literature, and tabletop for decades: pulling in a globally distributed, emotionally invested fanbase that has been waiting for exactly this product.
A Record That Puts the Category on Notice
The previous benchmark for funded tabletop projects on Kickstarter was held by the Cosmere RPG. The Cyberpunk TCG passed it decisively.
That matters beyond the headline number. Publishers and IP holders are watching this campaign as a proof of concept: established franchises with deep worldbuilding can mobilize crowdfunding at a scale previously reserved for consumer electronics or technology startups. The TCG category specifically — already experiencing a broader mainstream resurgence beyond Magic and Pokémon — now has a data point showing what a strong licensed property can unlock.
Kickstarter has reported approximately 40% growth in games projects over the past two years. The Cyberpunk TCG is the sharpest evidence yet of where that momentum can peak.
Studio Weirdco’s Campaign Strategy Wasn’t an Accident
The funding numbers reflect genuine demand, but they didn’t materialize without work. Studio Weirdco maintained a consistent multi-platform presence across YouTube, Instagram, and TikTok throughout the campaign — regular content drops, live Q&A sessions with the developers, and transparent communication about the game’s design and production status.
That kind of community management builds trust before money changes hands. Potential backers could see the game, ask questions, and read public discussion threads before committing. For a project asking some fans to spend €7,000, that transparency wasn’t optional.
What This Record Actually Signals for the Industry
A campaign of this scale raises a question the industry will be sitting with for the next few years: how many other dormant or underleveraged franchises have a fanbase this ready to spend?
The Cyberpunk TCG’s success doesn’t prove that any licensed property can replicate this. It proves that the right combination — a franchise with genuine emotional resonance, a gameplay format with mainstream momentum, and a studio that communicates credibly — can produce results that permanently reshape expectations for what crowdfunding is capable of.
A New Benchmark, With the Final Number Still Incoming
With the campaign now closed, the final total will confirm whether the project crossed the €15 million threshold that looked possible in its final stretch. Whatever that number is, the record is already set — and the playbook Studio Weirdco wrote for it will be studied closely by every publisher with an IP and a community that’s been asking for more.


