Alpine has teamed with the French esports lifestyle brand Gentle Mates and the video game Rocket League to produce a Alpine A110 GTS fully converted to a vibrant pink esports show car. The car, rooted in the digital Rocket League and Gentle Mates “skin” aesthetic, is an example of gaming culture coming to life as a physical object, meant for promotional and brand alignment purposes instead of performance or sale.
Design of the Alpine A110 GTS
Image via: SupercarBlondie
- Signature Pink Livery: The exterior is coated in Gentle Mates’ signature pink. The shade is consistent with the team’s Rocket League skin.
- Tricolor Stripe: The French tricolor stripe begins at the hood, stretches up to the rooftop and descends to the side of the car, mimicking the official look from the digital skin.
- “Gentle” & A Arrow Brand: “Gentle”‘ is printed on the hood, and the rooftop has the “A” arrow and “Mates” next to it while also replicating the visual language associated with esports branding.
- M8 in Three Hearts & Pegasus Logo: On the right side is “M8”, represented in three hearts which represent the team’s original three members. The Pegasus logo or emblem is displayed on this side too, which is the Gentle Mates logo.
- World Series Championship Badge: On the left side of the rear wing is the World Series Championship badge as a celebratory element that borrowed from the badges used in esports.
Technical Basis & Performance Integrity
Stock Alpine A110 GTS Underneath
Mechanically, it is still an Alpine A110 GTS in stock format. It had a turbocharged 300-horsepower engine detuned from the factory. It has not been modified to enhance performance, as it is focused on visual identity, not speed.
Not Built for Racing or Selling
This is for show and marketing purposes only. It will not be raced or sold to the public..
Purpose & Public Appearances
Esports Promotion
Image via: Alpine
The livery serves as a tangible connection for Alpine linking its sports-car heritage to the digital gaming environment, and thereafter playing some deeper role in the position of title sponsor of Gentle Mates from 2024 on.
Event displays
- Fortnite Global Championship (Lyon, September 2025). The car will be at Gentle Mates stand.
- GP Explorer 3 – The Last Race (Le Mans, October 3–5, 2025). The car will be showcased in Le Mans and will be seen by esports and motorsport fans.
Marketing collateral
Image via: SupercarBlondie
The livery will be included in fun promotional ads made by Gentle Mates, along with representations of Alpine’s latest cars, such as the A290 and A390, in an attempt to reach a younger, gaming-minded audience..
Alpine’s esports strategy
Together with Gentle Mates on the esports side of things, Alpine’s participation and collaboration is a meaningful way to engage the automotive craftsmanship of Alpine’s cars and the digital space created by Gentle Mates as they look to deepen our brand ambitions around supporting esports growth in France.
The Galway livery-completed A110 GTS, inspired by Rocket League, is not simply just a show car, it is a realization of the merging of the world of high-performance sports cars and sports competition gaming. While maintaining the full mechanical integrity of an A110 GTS the Galway livery has elevated the A110 GTS beyond just a car for the Gentle Mates Rocket League legacy and e-sport investment. Beginning in the fall of 2025, it will be appearing at key e-sport and motorsport events with advertising tie-ins secured to enhance the cultural movement.
