Nintendo is launching Hello, Mario!, a free app, alongside the My Mario merchandise collection for toddlers and young children. The release begins in Japan on August 26, 2025, with select products rolling out to other countries in 2026. The project combines digital and physical experiences, designed to be simple and safe enough for even the youngest kids.
Hello, Mario! App
Image via Nintendo
Hi, Mario! The app enables children to interact with a 3D sports head of Mario. You are allowed to pull, twist, and tap his face, and Mario reacts in many different ways in an amusing way. It is also going to launch on iOS and Android devices, as well as Nintendo Switch. On mobile, you need iOS 15 and up and Android 6.0 and up. Japan will gather on 26 August 2025.
My Mario Merchandise Collection
Wooden Block Sets With amiibo Functionality
Image via Nintendo
- The 3-pack set comprises Mario, a Mushroom, and a Question Block – price ¥2,980 (~$20)
- The 30-piece set received Mario, Luigi, Peach, Yoshi, Warp Pipe, and others – retails for ¥19,980 (~$135)
Board Book: Hello, Mario!
Image via Nintendo
The board book, produced by Shogakukan, costs ¥1,870. It includes interactive elements such as flipping to advance Mario’s mouth or head.
Stop-Motion Shorts
Image via Nintendo
Short videos titled It’s Me, Mario! will be released, each approximately one minute. They feature Mario in stop-motion with facial expressions and small gestures. They will be available for free online on the My Mario website and Nintendo channels.
Apparel, Plush Toys, And More
Image via Nintendo
Some other items in the line include clothing, plush toys, and household goods. Nintendo is cooperating with Bandai and Happinet for products suitable for babies and toddlers. Some of these will be marketed internationally in 2026.
This is for kids who are too young to have access to regular video games. With touch toys to play with, a basic app, and safe toys, Nintendo aims to build an early connection to the Mario brand.
