Exhibiting the finesse of automotive innovation together with esports grandeur puts Mercedes-Benz in another league. They excitedly unveiled their plan of using the specifically modified electric G-Class SUV as transport in the upcoming prestigious Summoner’s Cup. With this announcement, many have been excited for what they are about to see. Furthermore, this partnership agreement signifies greater things and commitment on both sides to take the esports experience to new heights.
A Trophy Tour Across Europe
A pan-European spectacle is bound to happen in the 2024 League of Legends World Championship. The event matches take place across the three major cities, namely, Berlin, Paris, and London. For this spectacular tournament, Mercedes-Benz’s custom electric G-Class will serve as the official trophy carrier. It is certain to embark on an extraordinary tour to connect these gaming hubs of Worlds 2024. With this, the anticipation increased for the competition and grand finals bound to happen in London.
The Electric G-Class: A Legend Reimagined
It is not a coincidence for Mercedes-Benz to entrust the role of carrying the trophy to the electric G-Class. Since 1979, it has been an iconic model that is constantly produced in the market. The G-Class perfectly represents the blend of innovation and tradition. With the e-variant being selected, it did not only promote the latest automotive technology but also the forward-thinking spirit in the esports community.
Custom Features for a Gaming Icon
Definitely, it is a tribute to the well-beloved League of Legends. Mercedes-Benz transformed their electric G-Class through their exclusive MANUFAKTUR program. There are several custom details present in the vehicle that surely will excite fans across the world.
To directly link the car with the championship tournament, it stitched the World logo in its interior. Besides, it custom designed the trunk area to ensure it has a house to display the Summoner’s Cup securely. On top of that, Mercedes-Benz used elements in the exterior that showcased their unique partnership with Riot Games.
More Than Just Transportation
Mercedes-Benz proves this partnership stands out among the other collaborations with all the amazing customization in the trophy-carrier vehicle. Yet, the company added further initiatives to give the best Worlds 2024 experience to everyone. Apart from the vehicle, Mercedes-Benz presents the winning team with a custom-designed championship rings set. It will also take charge in the worldwide campaign in celebration of their partnership with Riot Games in the Worlds tournament.
A Long-Standing Partnership
Mercedes-Benz first became the major partner of the League of Legends World Championship in the 2020 season. In the four years that passed, the company eventually served as both a presenting partner and the official automotive partner. It has been providing secured transportation for the teams and staff in the Worlds events.
The Vice President of Communications & Marketing of Mercedes-Benz AG, Bettina Fetzer, expressed her enthusiasm for this partnership. She stated, “As a long-standing partner of League of Legends Worlds, we are particularly excited to welcome one of the world’s biggest esports events in Berlin, Paris, and London. Together with Riot, we are looking forward to creating unique and memorable moments for the community and to making the world believe in the outstanding performance of all athletes participating.”
The Intersection of Automotive and Esports
Definitely, this collaboration that took place between Mercedes-Benz and Riot Games purpose isn’t only to expand marketing opportunities. Rather, it also serves to intersect the traditional industries and the flourishing world of esports. Fans can’t help but be in awe as Mercedes-Benz brings its astounding electric vehicle technology to the biggest stages of Worlds esports.
Looking Ahead
The skies are clearing up as the 2024 League of Legends World Championship approaches. Huge anticipation is set for this year’s Worlds tournament as the stages will tour across Europe. Beyond this, the custom electric G-Class has been keeping everyone at the edge of their seat to see its unique features. With its stitched Worlds logo in the interior, custom-designed trunk area, and exterior elements tying to Riot, it becomes a must-ride for the esports enthusiasts.
This partnership transcends financial aspects as it continues to embody the intersection of innovation and tradition. Definitely, the constant push in the boundaries by Mercedes-Benz has heightened the expectation of the community in its future collaborations.
