LG Electronics is Fluxo’s new partner in 2023

Aiming to strengthen its relationship with the gaming public, the brand announces the League of Legends team sponsorship during the CBLOL 2023.

In the CBLOL league LG will promote its Ultragear brand of monitors on the T-shirts of Fluxo’s League of Legends team, the academy’s staff, and the apprentice project.

LG Electronics sponsorship

The Brazilian esports organization has announced a sponsorship agreement with electronics manufacturer LG Electronics. The partnership consists of sponsoring the Ultragear line of monitors with the newly founded League of Legends team. In addition, the brand will also support the Fluxo academy and training teams.

The debut takes place next Saturday 21st, in the first round of the CBLOL slip, where Fluxo will face the most prominent teams.

The agreement with a world-renowned brand demonstrates the team’s solidity in its first championship participation. In addition, supporting Fluxo means bringing technology and innovation to the gamer public.

Comments on the partnership

Fluxo’s director, Jeferson Góes, stated:

“Signing a partnership with a company as prestigious as LG is a very important step for us and reinforces our commitment to League of Legends teams. We want to debut with the right foot in the championship, and having this weighty support motivates us even more, to run in search of great results.”

LG Brazil’s senior IT and B2B manager, Leonardo Almeida, commented:

“We are very happy to sign this partnership with Fluxo. We had the opportunity to be with them during BGS, reinforcing our strategy to democratize access to esports in Brazil.”

“LG continuously invests in innovating and updating the gamer line to bring the best experience in the monitor segment for beginner, casual and professional gamers alike.”

Start of the business relationship

It is important to note that, at the Brasil Game Show 2022, 3C gaming was responsible for creating the Fluxo by LG booth. During the event, the public could see the exclusive monitors for gamers from the UltraGear and UltraWide family. They also had the opportunity to meet their favorite gamers Nobru, Cerol, Bak, and Paulinho Oh loco.

The agency 3C Gaming is responsible for operating the Fluxo Esports team, highlighting the continuity of the partnership with LG, which began last year.

The CBO of 3C Gaming, Allan Fernandes, expressed:

“As the person responsible for this agreement with LG, it is extremely gratifying to see that what started in BGS 2022 continues to bear fruit for both parties and has the potential to generate even more. They are two brands referenced in their respective markets and can benefit greatly from each other’s expertise to develop actions and solutions for the gaming community.”

The partnership between the two brands takes place in 2023, reinforcing LG’s commitment to the gamer market. It has also sponsored other esports teams in the past. The partnership seeks to foster the development of new talent for the gaming community and the growth of esports in Brazil.

Header: Daniel Valenti