Fnatic, the London-based esports organization, has formed a global partnership with Red Bull. This collaboration designates Red Bull as Fnatic’s Official Energy Drink Partner, with the Red Bull logo prominently displayed on the collarbones of all Fnatic team uniforms.
The partnership aims to enhance Fnatic and Red Bull’s presence in UK and global esports. Fans can expect exclusive social media content and broader activations that showcase both brands’ innovative approaches to esports and gaming.
Fnatic’s Creator Network, comprising influential voices in UK esports and gaming, will play a key role in the partnership. This network will help amplify Red Bull and Fnatic content, bringing fans closer to the action and fostering connections between the two brands’ audiences.
The collaboration seeks to inspire the UK gaming community and push the boundaries of gaming and esports in the country. It combines Red Bull’s history of creating memorable esports and gaming moments with Fnatic’s esteemed position in global esports.
Sam Mathews, CEO of Fnatic, expressed enthusiasm about the partnership, highlighting the alignment between Red Bull’s commitment to innovation and performance and Fnatic’s mission to advance competitive gaming. He emphasized the potential for delivering unforgettable content and experiences to fans while making a significant impact on the UK esports and gaming community.
