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ESPORTS: Achieveminds partners with sleep research company to determine impact of sleep on esports players and talents

fragster Paolo 6. June 2024

Esports performance agency Achieveminds is making a new collaboration on sleep research for esports players and talents.

In a report published by the Esports Insider, Achieveminds partnered with Cambridge Sleep Sciences, a sleep research and technology company for a sleep-focused research initiative. This collaboration aims to explore how enhanced sleep can impact the performance and recovery of esports players and talent.

Fabian Broich, owner of Achieveminds Agency, highlighted the significance of this collaboration: “We are always looking for tools that can improve life in simple ways, such as changing a piece of equipment or adding a supplement, rather than requiring major lifestyle changes. During competitions, there isn’t time for significant lifestyle adjustments, which can be stressful even if beneficial. Something as straightforward as upgrading a pillow to improve sleep can be incredibly effective, given that sleep, besides playing, takes up about eight hours of an athlete’s day.”

Cambridge Sleep Sciences, based in the UK, specializes in producing smart devices designed to improve sleep quality. The company’s SleepEngine technology, which generates sounds that mimic brain waves during sleep to enhance sleep quality, will be central to this partnership with Achieveminds. Esports players represented by Achieveminds will participate in a sleep trial using a smart pillow embedded with SleepEngine technology. This device will monitor and aim to improve the players’ sleep quality, potentially boosting their performance and recovery during waking hours.

Esports Insider has reported that Achieveminds is well-versed in forming partnerships aimed at enhancing performance. The agency has previously collaborated with Iceland-based fish oil supplement brand Dropi and supplement brand AM SPORT. Additionally, Achieveminds has worked with Talent Pathway iD, an AI company that provides data and performance metrics for esports players.

Achieveminds has an extensive history of working with prominent esports brands, including EXCEL ESPORTS, Astralis, BIG, and Schalke, as noted by Esports Insider. This new partnership with Cambridge Sleep Sciences represents another step in their ongoing efforts to enhance the well-being and performance of esports athletes through innovative and practical solutions.