ESL Gaming and EarlyGame announce MobileMatters brand and news outlet

EarlyGame Group and ESL Gaming, the gaming division of ESL FACEIT Group, announced a joint project named MobileMatters, which will be a dedicated news outlet focused on the mobile gaming community.

MobileMatters will reportedly cover all news regarding mobile titles, including PUBG Mobile, League of Legends: Wild Rift, Brawl Stars and many more. The MobileMatters articles will feature regular news, guides, redeem codes and video content about popular mobile games. Moreover, ESL Gaming will use its media production to provide exclusives to the readers. For example, media from the Snapdragon Pro Series, one of the biggest tournaments centred around mobile games such as Clash Royale, Legends of Runeterra and other major titles. 

Meanwhile, EarlyGame team will create content for MobileMatters news resource. The outlet marks EarlyGame Group’s fifth game-related project. The company’s other gaming projects include EarlyGame, Obsidian, RiftFeed, and ValorFeed. The last two are focused on Riot Games titles League of Legends and Valorant. 

Fabian Furch, Founder of EarlyGame, commented on the announcement:

“We are very pleased to have ESL Gaming on board as we continue to expand our media and entertainment offering to yet more gamers. 

Mobile gaming has unparalleled reach, and with the continuing success of our current publications going mobile was the obvious next step. We believe with ESL’s help we can become a global leader in the space, driving the conversation among mobile gamers and bringing it to ever greater audiences.”

What impact can MobileMatters have on mobile esports? 

While mobile games are not so popular in Europe and USA, in Asia it’s one of the biggest trends of 2021 and ongoing 2022. There are a lot of titles from battle royales to MOBAs available, so everyone can find something for themselves. Besides, mobile gaming has multiple advantages over regular PC or console gaming. 

Firstly, mobile gaming is accessible almost to everyone who has a smartphone and Internet. This allows it to tap a vast part of the audience and even those ones who didn’t play on PC at all. Secondly, gamers can play on mobile almost anywhere, as the device itself is portable and the matches are twice as short compared to regular PC games. 

In Asia, mobile esports competitions gather millions of viewers. Organizers even host big LAN tournaments with live audiences and major cash prizes. However, in the rest of the world, this type of esports is still a new thing, that’s why a news outlet that can spread the information about mobile titles and mobile esports can help a lot to grow the fanbase of mobile lovers in the West.

Header credit: ESL Gaming, EarlyGame