BUSINESS: OpTic Gaming and Juventus launch apparel collab

One of North America’s most prominent esports organizations has collaborated with one of Italy’s most renowned football clubs.

OpTic Gaming and Juventus have announced their joint capsule collection, featuring t-shirts, sweatshirts, accessories and other items. 

“It is usually thought that traditional sport and esport are two distant worlds, yet Juventus and OpTic Gaming, with their ever-growing partnership, have now changed the rules of the game. After an already established collaboration and a program rich in content, the two iconic brands announce the release of the limited edition capsule collection with the aim of bringing together two global fanbases, making them feel even more united and bridging the gap between traditional sports and esports,” the two organizations said in a press release.

The said apparel line will feature prints linked to both the gaming universe and Juventus’ identity.

Aside from the merchandise, OpTic’s creators like Seth “Scrump” Abner have started to make content for both parties. Scrump has attended a Juventus match in Italy in early 2024.

This is one of Juventus’ key partnerships in esports, as they have been exposed to the global scene before. Astralis had entered into a partnership with Juventus in the past for the eFootball League, and the Allianz Arena hosted the eSerieA football road show, featuring Juventus footballers and DSYRE players in a showmatch.

Football clubs have long made their strides to enter the esports scene, such as Paris Saint-Germain’s investment in Chinese esports organization Legend Gaming, and Manchester City’s partnership with Korean esports organization Gen.G.

The Juventus x OpTic capsule collection is now available in stores in the US and Europe.