BUSINESS: MOONTON Games strengthens partnership with Qiddiya

MOONTON Games has once again strengthened their partnership with Saudi-based entertainment destination, Qiddiya City.

In a newsletter sent 14th June, the Mobile Legends: Bang Bang developer said Qiddiya will bring online and offline activations for the M6 World Championship by year’s end. The specifics of these activations, have not yet been revealed.

“Qiddiya City will bring online and offline activations in the M6 World Championship as the Global Presenting Partner, and premier MLBB Professional Leagues namely MPL MENA Seasons 5 and 6 and MPL Indonesia Seasons 13 and 14, as the Official Sponsor. The activations include the Qiddiya Play of the Day, which identifies and revisits the best in-game plays from any game through curated replays, and the Qiddiya Legends Award, which commemorates outstanding players and performances at the MPL Indonesia and MPL MENA,” MOONTON Games said in its press release.

MOONTON Games Esports Head of Business Development Adrian Cher said of the partnership, “Our strengthened partnership with Qiddiya reinforces our commitment to deliver captivating experiences to global communities. Building upon our successful collaboration, this enhanced partnership will bring fans closer than ever to their esports heroes, through even more immersive entertainment features. As the first international game publisher to partner with Qiddiya, we’re grateful for their contributions to elevating and enriching the entertainment landscape.” 

For its part, Qiddiya’s Advisory Board Chairman for Gaming & Esports Mike Milanov said, “”Our continued partnership with MOONTON Games and MLBB is a testament to our shared vision for growing the global gaming & esports community. We’re proud to play a role in the continued success of MLBB, the regional MPL esports ecosystems, and M6. The goal is to level up our products, initiatives, and experiences together to serve this passionate community of fans.”

The move is seen to boost Qiddiya’s visibility in the esports and gaming space, being strategically located in Riyadh – the epicenter of the 2024 Esports World Cup. 

Back in December 2023, Qiddiya City became the first-ever Global Presenting Sponsor of the M5 World Championship held in Manila, Philippines, which achieved the historic peak concurrent views (PCU) of 5,067,106, becoming the 2nd most-watched esports event in 2023 and the 3rd most-watched esports game of all time, according to data from global esports statstics partner, Esports Charts.