BUSINESS: MLBB partners with top PH bookstore, AquaFlask to bring school essentials for students

MOONTON Games, the developer of hit mobile MOBA game Mobile Legends: Bang Bang, has also tapped into the merch collaboration scene.

In line with recent announcements in the Philippine educational system reverting the academic calendar from September back to June, MOONTON partnered with thermal flask brand AquaFlask and the country’s largest bookstore chain National Book Store to help students prepare for their return to school through limited-edition back to school items.

Beginning June 2 to July 31, purchases of AquaFlask bottles will warrant users free Mobile Legends: Bang Bang stickers to allow them to customize their flasks.

Students can get additional merchandise items for FREE such as the MLBB desk calendar and MLBB lanyard by presenting the MLBB in-game ID and server in participating stores in the main Philippine Island of Luzon, namely AquaFlask SM North, AquaFlask SM Grand Central, AquaFlask SM Fairview, AquaFlask SM San Lazaro, AquaFlask SM Mall of Asia, AquaFlask Robinson’s Manila, AquaFlask Waltermart Makati, AquaFlask Fishermall Malabon, AquaFlask SM Manila, AquaFlask SM Sta. Mesa, AquaFlask SM Baguio, AquaFlask Market Market, AquaFlask SM Center Imus, AquaFlask SM Lipa, and AquaFlask SM City Batangas.

Moreover, students can visit any participating National Book Store brand to pick and win prizes such as MLBB notepads, lanyards, sticker packs, and Php 5 Bonus Sulit Coins, for every purchase worth PHP 199 (US$4).

To claim a prize, students must present both their official receipt and the Mobile Legends: Bang Bang mobile application to the customer service or cashier for validation.

“The promo runs from June 7, 14, 21, 28, and July 5, 12, 19, and 26, exclusively at the National Book Store branches in SM Manila and SM Sta. Rosa. Receipts dated within the specified dates and issued by these designated stores will be accepted. Other participating branches include NBS SM Batangas, NBS SM North EDSA, NBS Glorietta 1, NBS SM Bacoor, NBS SM Marilao, NBS SM Pampanga, NBS Antipolo, NBS SM Southmall.,” MOONTON said in its statement.

The said collaboration marks an earlier effort from MOONTON Games to expand into the consumer goods market, earlier having shirts sold at one of the Philippines’ leading mall chains, SM.

Paolo Barcelon

Paolo Barcelon is Fragster.com's esports correspondent based in Manila, Philippines. He is a multiplatform journalist with television and digital journalism experience reporting for CNN Philippines. He covered national and international news, focusing on general breaking news in the Philippines's economic and governmental hub: the Greater Manila Area. Paolo also anchors the first-ever esports and gaming show on Philippine radio, "Press Start Pilipinas", which airs every Saturday on government-owned DZSR Radyo Pilipinas 2 Sports 918 kHz AM from 12nn-1pm. He also currently works as a Kinterviewer for Kintell.com, a top online knowledge-sharing platform.