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BUSINESS: Fnatic partners with Pot Noodle

Instant food and snack brand Pot Noodle has teamed up with UK-based esports organization Fnatic in a new partnership.... Paolo | 14. June 2024

Instant food and snack brand Pot Noodle has teamed up with UK-based esports organization Fnatic in a new partnership.

Esports Insider first reported that the collaboration will make its debut at the ongoing BLAST Spring Finals event, where Fnatic and Pot Noodle will host a joint booth.

The partnership will be prominently featured at the BLAST Spring Finals, held at the OVO Arena Wembley this weekend. Fnatic and Pot Noodle’s booth will offer a variety of activities, including giveaways, meet-and-greet sessions with Counter-Strike legend Christopher ‘GeT_RiGhT’ Alesund, and 1v1 matches. 

This collaboration follows Pot Noodle’s recent partnership with esports tournament organiser BLAST, marking the brand’s initial entry into the esports scene. While Pot Noodle had hinted at a future collaboration with Fnatic during the announcement of their partnership with BLAST, specific details were not disclosed until now, according to Esports Insider.

The booth at the BLAST Spring Finals aims to blend the worlds of gaming and quick, delicious meals. Fnatic CEO Sam Matthews expressed his enthusiasm for the partnership, stating: “Fnatic is thrilled to partner with Pot Noodle for an exciting booth activation at the BLAST Spring Finals. This collaboration marks an exciting venture for both brands, blending Fnatic’s gaming prowess with Pot Noodle’s beloved noodles. Fans can look forward to an exciting experience that highlights the connection between gaming and quick, delicious meals.”

While no further collaborations have been announced beyond the BLAST Spring Finals, the partnership between Fnatic and Pot Noodle sets the stage for potential future ventures. Fans and attendees can expect a memorable experience that celebrates both gaming and the convenience of instant noodles.

Pot Noodle has also announced its own partnership with BLAST for the BLAST Spring Finals.