BREN Esports, a Southeast Asian organization, has partnered with EMERGE Esports in a year-long deal. EMERGE are a Singapore-based Esports talent management agency, with the associaiton set to be beneficial to both parties. EMERGE are expected to support BREN as it looks to compete in the competitive Singaporean market, while they will also manage them in different Esports titles.
BREN Esports are the reigning Mobile Legends M2 World Champions, having won the event in 2020, with EMERGE set to hold all of the teams’ media and advertisng rights for marketing purposes. It is epected that EMERGE will also provide BREN players with opportunities to grow within the community, as well as offering support during tournaments.
What EMERGE Esports Has Said on the Deal
The announcement of the collaboration centered around the aim to “explore the growth opportunties in the region.” CEO of EMERGE Esports, Shares Roy Kek, had the following to say on the deal’s completion: “The esports scene has seen promising growth in the past years with high potential for existing and upcoming players. We are excited to work with one of the finest esports teams the industry has to offer and believe they are a natural fit for our agency. We admire and share their passion for gaming and would like this to be a part of a greater initiative of making gaming a mainstream lifestyle in Singapore and in the region.”
Continuing, Kek spoke of his excitement at working alongside BREN: “Competitions have always been a cornerstone of the gaming industry. Although we started our journey with Kingsmen as our first competitive team, it has always been our vision to expand our ecosystem and to be able to support deserving talents. Having a team like BREN Esports onboard not only strengthens our organisation and talent pool but also allows us to represent the esports community on more global platforms.”
Which Services EMERGE Provides Within the Esports Community
EMERGE already works alongside Singaporean Esports organization Kingsmen, who comepte in VALORANT, Mobile Legends Bang Bang and PUBG Mobile. Meanwhile, Leo Andrew Escuting, COO at BREN also had his say on the deal: “EMERGE Esports has shown tremendous growth in the past months in terms of audience engagement and partnerships. Together with our partners and athletes, we look forward to building and enhancing the vibrant esports scene in Singapore and in the region”.
EMERGE Esports was only established in November 2020, however boasting some 70% of pro’s and content creators in the region, it is easy to see why the company has taken off. The company works alongside athletes, sponsors and event organizers, providing first class support across the board.