Andrew Strauser named Tundra Esports CCO

UK-based esports organization Tundra Esports has announced the appointment of Andrew Strauser as its new Chief Content Officer.

New Initiatives and Content Plans

Strauser, who brings over 15 years of experience in entertainment production, will kick off his tenure at Tundra with the launch of two original content series tied to the EWC. He shared his enthusiasm about the role and upcoming projects, stating, “We’re hitting the ground running with two original series from the Esports World Cup this month! Stay tuned to Tundra’s YouTube and social channels for all the fun!”

Strauser, who previously served as Vice President of Content at Warner Bros Discovery, will be responsible for creating original content for Tundra’s channels, starting with two new series for the Esports World Cup (EWC) in Saudi Arabia.

Background and Career Highlights

Before joining Tundra, Strauser worked as a Creative Director at Jennifer Lopez Entertainment and media company Studio 71, and served as an Executive Producer at Twitch. Despite joining Tundra in May, he only recently revealed his first projects for the organization.

In a LinkedIn post, Strauser explained his decision to join Tundra: “I recently relocated to the UK and was referred to Tundra. I met with our owner/co-founder and commercial director. Their enthusiasm for content creation and its relationship to the brand’s growth was infectious; the rest is history!”

Founded in 2019, Tundra Esports is a London-based esports organization with teams competing in Dota 2, Rocket League, and Fortnite. This year, the organization has expanded its partnerships, signing deals with esports tournament platform Repeat and PC manufacturer Gladiator PC. Tundra’s Dota 2 roster is currently participating in the EWC’s Riyadh Masters tournament and the organization is also part of the EWC’s Club Support Program, which provides financial support to partnered teams.