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Jamie | 10. September 2020

Activision Announces Price Hike for Next-Gen CoD Cold War

Call of Duty Cold War is now out in the open, set to be released in November, along with the next generation of consoles. The Xbox Series X is the first to hit the shelves on November 10, with the PS5 set to be released a few days later on November 13.

No matter whether you’re on PlayStation, Xbox, or PC, you won’t have to wait long to get the much anticipated new Cold War-themed Call of Duty game, due to release on November 13. Although fans of the ever-growing first-person shooter franchise have known some details about the expansion for several months now, Activision has been decidedly quiet when it comes to price.

It was already predicted some months back that games would be getting more expensive with the next generation of consoles. This was largely confirmed when NBA 2K21 announced they would be releasing the game for $70, a hike from the current standard of $60. The price hike is undoubtedly disappointing to consumers, but many industry leaders have defended it, arguing that games are increasingly expensive to create but prices have remained static. This creates thinner and thinner profit margins for games and means less money is available to create new games.

Intentionally Confusing?

So, is Activision going ahead with a price hike for CoD? Yes and no. It seems that Activision has intentionally made the pricing of the new game confusing.

Three editions have been announced:

  • Standard Edition – $59.99
  • Ultimate Edition – $89.99
  • Cross Gen Bundle – $69.99

This is where the confusion comes in. Players can digitally upgrade that standard edition to the Next Gen for $10. However, this means the PS4 physical edition can be upgraded, but the Xbox One physical edition cannot be upgraded. Additionally, if you want to want to upgrade your PS4 physical edition to the PS5 version, you can do this, but you need the Disc. Of course, this is useless for players who buy the PS5 with no disc drive. If that wasn’t enough, the Xbox Series X physical edition will work with the Xbox One, but the PS5 physical edition will not work with the PS4. Are you getting a headache yet?

If you’re planning to get CoD Cold War as a holiday gift, then you might want to do your research and tell friends and family exactly what edition you need to avoid this mess.

Things are a little more simple for the PC crowd, however, if you want the Ultimate Edition cosmetics, then you’ll have to pay $89.99 instead of the standard $59.99.

If we had to guess, it looks like Activision has intentionally made the pricing confusing, and especially when it comes to physical copies, as a way to push people onto digital.

That being said, we don’t expect the price hike or the confusing pricing to harm sales. CoD is now almost untouchable, becoming more and more popular every year. New players are brought in with the ever-increasing amount of CoD streamers, professional players, and content creators. Are you looking forward to Cold War?